Jackson Marketing, Motorsports, & Events, South Carolina’s second largest integrated marketing communications and events agency, recently announced that it plans to expand and locate its Greenville office to BridgeWay Station, a new mixed-use development off Interstate 385 in Mauldin.
The move, which is expected to occur before the end of the year, will allow the company to consolidate its Greenville operations and expand its footprint to accommodate growing client programs, according to a news release.
“We have been operating from three separate locations in the Greenville area for the past few years,” said President and CEO Darrell Jackson. “The move will allow us to bring all of our Greenville associates together in a single location and give us the square footage needed to serve increasing client needs now and into the future.”
The company will relocate its Greenville office from its present location on Smith Hines Road to an existing warehouse behind the Samsung Electronics America Office off Holland Road, according to the release.
The warehouse, which was formerly occupied by Coca-Cola Bottling Co., is currently in the midst of a “complete renovation” that will result in new offices, collaboration areas, expanded conference and meeting spaces, kitchen facilities, and a dedicated video studio with editing suites, the company said in the release.
The new Jackson campus will cover 15 acres within the BridgeWay Station development.
An additional warehouse that can accommodate up to six tractor trailers at once will be built at the site primarily to serve as prep space for the event teams handling experiential events, ride-and-drives, and mobile marketing tours.
Jackson said his company considered several sites before settling on BridgeWay Station.
“Ultimately, the Holland Road location allows us to unify our current operations, gives us ample room for growth, and places us at the center of an exciting mixed-use development with easy access to planned retail, entertainment, and recreation venues.”
Located along Interstate 385 near Mauldin, the new BridgeWay Station development will encompass both sides of Holland Road.
The first phase of the new mixed-use community will feature more than one million square feet of retail and restaurants, Class A office space, residential, and hospitality and entertainment venues along a new main street, according to Ryan Peiffer, vice president of Hughes Investments, whose projects include RiverPlace and Falls Park Place.
Plans also call for parks, an outdoor amphitheater, and pedestrian and bicycle paths that connect to the Swamp Rabbit Trail, the release said.
“Jackson’s move to BridgeWay Station is a huge first step in our vision for the new development,” Peiffer said. “Jackson’s energy and creativity are right in line with our vision of creating a walkable, vibrant community much like what you see in downtown Greenville.”
The length of BridgeWay Station’s main street will be roughly the same as Greenville’s Main Street from the Hyatt Regency to the Peace Center, according to Peiffer.
“Our goal is to create a new city that incorporates those elements that have made downtown Greenville so successful,” he said.
For more information, visit jacksonmg.com.
