What is NorthPointe? The development at the intersections of Church Street, Wade Hampton Boulevard and East Stone Avenue is called NorthPointe. It is a mixed use property under development by Central Realty Holdings and has been under construction for approximately four years.
What was on the site? The parcel is often referred to as the “Triangle across from Canal Insurance”. Greenville Longtimers will remember the former Pet Dairy Company that was on the Spartanburg Superhighway site post World War II. (The Superhighway is Highway 29, known locally as Church Street.) At the time of opening, the dairy manufacturer was estimated to have approximately 150 employees and state-of-the-art post industrial machinery.
What is being developed now? NorthPointe is a mix of residential and retail. There are 286 apartments under construction. Two hundred apartments have received a TCO (Temporary Certificate of Occupancy). According to the President and CEO of Central Realty, Jeff Rose, several residents have moved in to “Building A”, the residential only building on Church Street. The pool and gym are residential amenities and will be completed within weeks. The second large building – Building B – has 86 apartments and 7 retail opportunities. Barberitos Southwestern Grille and Cantina is the only formal announcement. The two other commercial businesses under contract have service friendly neighborhood uses.
When does Harris Teeter open? (Let’s cut to the chase!) In 2009 hundreds of North end neighbors participated in the Stone Avenue Master plan and it was subsequently adopted by the city. The number one request was a grocery store for the north end of town. The closing of the ‘Baby Bilo’ — affectionately known because of its boutique size — on East Park Avenue left many downtown residents from Southernside to Stone Lake without a last minute go to food source. Since the rezoning approval by the City, the NorthPointe Harris Teeter has always been scheduled for Summer 2020** and they are on track despite the construction challenges during rainy season. The new grocery store of 58k square feet has all the bells and whistles of a Harris Teeter including a Starbucks, a drive-thru pharmacy and a wine tavern. The grocery is known for quick ready-made meals and an outdoor seating area will be an easy lunch spot. Ample parking — over 170 spots ground level — and ADA accessibility will be available dedicated specifically for the market.
How does it fit into the neighborhood? Pedestrian connectivity has been a key priority for the city and the developer. Sidewalks are wider than the typical five feet to encourage neighbors to walk. Several surrounding neighborhoods will benefit. Neighborhoods like North Main, East Park Historic District and Greenline-Spartanburg are immediately adjacent. (In fact, the City’s David Hellams basketball court in the heart Greenline-Spartanburg can be seen through a sea of trees from the top of the new NorthPointe parking deck.)
What about new jobs? There are over a dozen crosswalks around the property perimeter for easy access to the grocery store and retailers. A typical Harris Teeter employs over 200 workers; the new grocer could be an easy walk-to-work job, much like Pet Dairy Company boasted upon its opening in 1949.
What’s Next? Mr. Rose is enthusiastic about the NorthPointe development as a catalyst for future growth along the entire Boulevard. Yet, he states the company will be patient on future plans to allow the new retailers to become embraced by the community. The Vista Hills property — also a Central Realty property — is located less than 10 blocks north at 705 Wade Hampton Boulevard with approximately a dozen acres of undeveloped land. That property is currently zoned Commercial 3 (informally referred to often as “C3”).
Downtown Greenville continues to drive development outside of the busy Central Business District. Overall a lot of change is coming along Greenville’s Superhighway.