This year’s Hispanic Heritage Festival, hosted by the American-Hispanic Women’s Association (AHAM), will feature 22 of 25 Hispanic cultures and have 21 businesses and restaurants participating.
Organizers see it as an opportunity for cultural exchange.
“The Hispanic community in Greenville is a growing community,” said Pamela Ortega, director of marketing for AHAM. “Greenville and the Upstate have welcomed us with open arms. Hispanics in the area are so proud to call it home and we are so happy to share our heritage and culture with our new friends and neighbors.”
Additionally, AHAM sees this festival as a way to educate the Hispanic community on the traditions and cultures of each other.
“My husband is from the United States and I’m from Venezuela, so my daughter has two different cultures [in her life],” said Vanessa Campana, president-elect of AHAM. “This festival is an opportunity to show her and other children different Hispanic cultures.”
The festival will feature native dress, dancing, and a variety of food including tamales, tacos, tostadas, and fajitas from Mexico; pollo asado, empanadas, and pernil de puerco from Colombia, Puerto Rico, and Peru; and desserts and drinks from other Latin American countries.
Although this event is to celebrate Hispanic culture, non-Hispanic businesses are welcome to donate food, Ortega said. The festival will allow small Hispanic businesses, such as one that sells Mexican spices, to promote themselves during the event.
In addition to entertainment, visitors can pick up artesania (crafts) including the Mexican doll Lele Amealco in the La Tiendita (the little store).
According to Campana, last year’s festival attracted 1,000 people.
For more information, visit https://www.ahamsc.org.