Franny’s Farmacy is offering its first CBD Supper Club at Fork and Plough on Dec. 13 at 7 p.m. The seed-to-shelf store is partnering with a farm-to-table restaurant to introduce locally grown CBD in an educational dining experience.
“In the past two years, [the CBD industry has] seen this huge boom,” says Hyejin Terry, manager at Franny’s Farmacy’s Greenville location. “The negative side of that is the unregulated, unmonitored CBD products out there. It’s hurting quality brands because it’s sending the wrong message. People say, ‘I got this tincture at the gas station or the hemp shop and it didn’t work.’ The thing with Franny’s is that we know where it’s grown.”
Franny’s Farmacy sells hemp that is grown at a farm in Leicester, North Carolina, and manufactured just outside of Asheville, North Carolina.
The store hosts hands-on events to introduce new customers to its products and their health effects. Earlier this year Franny’s Farmacy hosted a chili cook-off and supplied competitors with hemp-infused butters and oils.
“Food is such a great conduit because everybody eats,” says Terry. “I think people are more comfortable with food. Maybe you’re not comfortable taking tincture or smoking flowers, but you’re comfortable with eating good food.”
For the management at Fork and Plough, working with local ingredients remains key.
“We’re always trying to expand our reach and try new things. When we got the opportunity to work with someone who’s less than half a mile down the road, we said, ‘Why not?’” says chef Shawn Kelly, who will be offering the multicourse meal with beer pairings from Greenville-based Liability Brewing Company.
“We will be providing him flowers from our farm. He’ll be making oil out of it, which infuses CBD into the food,” says Terry, who also noted that eating CBD-infused food can have a delayed onset with longer-lasting effects than taking oils or tinctures.
Spruce MD Integrative Medicine will also have representatives at the dinner to share a medical perspective of CBD’s effect on the body, according to the event notice on Franny’s Farmacy’s website.
Interested guests are being encouraged to purchase tickets in groups of four to eight due to spacing restrictions.