The technology company SYNNEX will celebrate its 10th annual Share the Magic charitable fundraising event on Thursday, Oct. 1, with a Virtual Gala and Auction to benefit Upstate charity groups.
Share the Magic has raised more than $12.3 million for the organizations A Child’s Haven, Clement’s Kindness, Make-A-Wish South Carolina and Pendleton Place since the first initiative started in 2011 by Peter Larocque, president of North American technology solutions at SYNNEX.
The annual event falls after the company’s national conference to connect their associates with the work they do in the Greenville community.
“[Share the Magic is] a set date behind our national conference that we do for our customers here in Greenville, so a lot of our vendors are in town who are our sponsors, and our customers attend as guests,” says Larocque.
The auction will include items such as exclusive trips, autographed sports memorabilia, the latest electronics and artwork, among other items for bidding. The auction will be open for online bidding starting on Thursday, Sept. 24, and end on Thursday, Oct. 1.
The organizations they fundraise for are the same ones they worked with 10 years ago. “We’ve found a handful of charities that do great things and make a difference in families and children’s lives in disparate ways,” says Larocque. “We’re dealing with first-class organizations now that need our help more than ever, and we want to be relevant to them in the families and children that they serve.”
Dr. Cary Stroud, chairman of the board for Clement’s Kindness — an organization helping with the financial needs of families with children undergoing treatment for cancer or other severe illnesses — said, “We’ve been able to broaden the services we could offer for both patients and families.”
That means being able to work more with kids with sickle cell disease, community gardens and boosting other programs.
The new platform could also see innovation in giving, said Tanya Camunas, executive director for A Child’s Haven, which works with children with developmental delays. “By being virtual, this is an opportunity to reach and engage more individuals that we couldn’t beforehand.”
Over the next years, Laroque says that SYNNEX would like to raise over $20 million for these organizations.
“We encourage people, even if they’re not going to buy anything, to look at what our charities do and what the message of Share the Magic is,” said Larocque. “It’s not about SYNNEX … it’s about what we do mutually together to make sure that kids in the families in need get the help they require.”
Anyone can participate in the online auction and virtual event by registering at sstm.home.qtego.net.