Greenville nonprofit Loaves & Fishes has been chosen as one of 12 beneficiaries of Highland Brewing Company’s Give Back with Gaelic campaign, which runs through the end of 2020.
The Asheville brewery chose nonprofit organizations throughout the Southeast which support the hospitality community.
“Back in March when we assessed that we would not have to stop production or lay off any staff, our thoughts immediately turned outward,” said Leah Ashburn, Highland Brewing Company’s CEO and president. “We knew how hard the hospitality industry was hit as a result of this pandemic, so we came together to find ways that we could best help.”
Beneficiaries of this program include:
- Loaves & Fishes, Greenville, South Carolina
- United Way of the Piedmont, Spartanburg, South Carolina
- The Lot Project, Anderson, South Carolina
- South Carolina Restaurant and Lodging Association
- NC Restaurant Workers Relief Fund
- United Way Central Carolinas, North Carolina
- Second Harvest Food Bank, North Carolina
- Food Bank of Central and Eastern NC
- Virginia Restaurant and Hospitality Relief Fund
- TN Action for Hospitality
- The Giving Kitchen, Atlanta, Georgia
- CORE, Florida
Through additional matching contributions from the brewery’s distribution partners, the program is expected to raise more than $15,000 for the nonprofits.
“Many folks from the service industry are experiencing food insecurity for the first time as they navigate impossible financial tradeoffs,” Loaves & Fishes development manager Farris Steele Johnson said. “Funds from Gaelic Gives Back will help us keep our delivery trucks on the road to provide fresh, nutritious groceries to over 100 hunger-fighting agencies in Greenville County.”
Highland’s Gaelic Ale packaging will have a bold red “Give Back with Gaelic” banner through the end of the year. For more information, visit highlandbrewing.com/giveback.