Danielle Ertter learned to knit in the first grade, when she was 6 years old. Little did she know that more than 30 years later, she would start her own knitting company, London Fog Stitchery.
Originally from New York, Ertter moved to Charlotte, North Carolina, about two years ago where she began to teach knitting.
“I was new to the area and didn’t know what to do,” Ertter said. “I walked into a yarn shop and asked if I could teach classes there.”
The classes proved to be successful, but Ertter wasn’t fond of the Charlotte area so she moved to Greenville. “I had this idea of having my own space to teach knitting and bring a new kind of vibe to knitting in Greenville,” Ertter said.
After she found her space, the new business came together quickly. London Fog Stitchery opened on Oct. 1, 2019, at 217 E. Stone Ave., Suite 38, Greenville.
While there are other yarn stores in Greenville, Ertter said she tries to make her store different.
“All of my yarn is hand dyed and the fibers are local to Greenville, like Old Soul Fiber,’ she explained.
She also uses Queen City Yarn, hand-dyers out of Charlotte.
Ertter offers classes, which she calls Knit Clinics. From 10 a.m.-noon on Saturdays, members and nonmembers can attend one of the sessions to get help with a project, fix a mistake or just to work on a new skill.
“I also created packages for students, so if you wanted to go from beginner to advanced, there is a package for that,” Ertter said. “Or you can buy packages separately, like a beginner or intermediate package.”
When going into a yarn store, they may offer classes, but they may not be as customized.
“At London Fog Stitchery, I can take you through the entire fiber journey,” Ertter said.
While Ertter said she is passionate about helping others on their fiber journey, she finds that she also helps herself. Knitting has helped her through tough times and remains an outlet for her, she said.
Less than two months after opening, Ertter is still discovering the demographics behind her customer base. She said she encourages everyone to attend a lesson.
For nonmembers, there is a $10 charge to attend the Knit Clinics. London Fog Stitchery also holds Open Knit sessions on Wednesday nights and Friday afternoons.
“Open Knit is a great opportunity to get to know our members, and to spend time with the London Fog Stitchery community,” Ertter said. “For our fiber community members that are looking for something a little more structured, I also offer classes across all skill levels.”
Ertter said she has designed classes for everyone from beginning knitters to advance knitters. There are classes for groups or one-on-one lessons.
Materials needed for projects can be found right in the studio. London Fog Stitchery also has gift certificates and class packages available for purchase that make great gifts for any occasion, Ertter said.
Hours: Wednesday 3-8 p.m. | Friday 12-6 p.m. | Class times vary