The Junior League of Greenville’s third annual Little Black Dress Initiative earned $26,314 in a single week. The fundraising campaign raises awareness and funds for women’s economic mobility and the fight against human trafficking in the Upstate.
About 30 JLG members donned their little black dresses and accepted donations ranging from $5 to $575. The JLG’s Little Black Dress Initiative is a social media-driven fundraising campaign. Part of the cause is recognizing the iconic little black dress as a symbol of socio-economic limitations for women in Greenville. The association of a recognizable symbol (little black dress) with a dire issue (socio-economic limitations) effectively brings awareness to the effects poverty can have on women in our community.
“The Junior League of Greenville is so appreciative to our members, their friends and family and the Greenville community for supporting our third annual Little Black Dress week,” said Sarah Lynne Howie, JLG President. “In addition to raising over $6,500 more than we did in 2018, we sparked countless conversations about who the Junior League of Greenville supports and what membership means to the nearly 1200 Junior League volunteers in our community.”
Through the Little Black Dress Initiative, the JLG aims to share its mission of promoting voluntarism. In addition to getting the community involved, the JLG also works to develop women’s potential and to improve the community through effective action.
For more information about the Little Black Dress Initiative and the Junior League of Greenville, visit www.jlgreenville.org.