Local businessman Joe Erwin has been selected as the honoree for the Greenville Drive’s 11th annual Green Day event, according to team owner and President Craig Brown.

Brown, speaking at a networking event for creative services and independent company workers, said Erwin “personifies the drive, the ambition, the work ethic that has made Greenville the wonderful town that it is.”

Erwin is “one of Greenville’s true leaders,” Brown said.

Erwin, co-founder and former president of national advertising agency Erwin Penland, called the tribute “a great honor.”

He established Erwin Creates, a company continuing the legacy Erwin has built over the last 30 years of cultivating, growing and influencing a creative community throughout South Carolina.

Erwin Creates will support the Erwin Center for Brand Communications at Clemson University and Erwin’s personal consulting requests, but its centerpiece will be a new creative community called Endeavor.

Endeavor, a membership-based co-working community for independent companies and freelancers in the creative services field, is located in downtown Greenville.

Erwin will be honored during the Drive game at Fluor Field Aug. 2.

Brown announced Erwin’s selection during Endeavor’s inaugural Collaborators & Cocktails event July 6.

Its speaker was Susan Credle, global chief creative officer at the FCB agency.

Credle, who grew up in Greenville, is considered one of the industry’s leading creatives and an important voice representing women.

She told the Endeavor gathering Greenville should be proud of its development successes, including downtown, but to remember the work is never finished.

Erwin joins previous Green Day honorees, who include former Greenville Mayor Max Heller and his wife, Trudy (2006); Greenville City Councilwoman Lillian Brock Flemming and Greenville County Councilwoman Xanthene Norris (2007); former Greenville Technical College President Dr. Tom Barton (2008); businessman and philanthropist C. Dan Joyner (2009); civic leader, judge and attorney Merl Code (2010); former S.C. Governor and U.S. Secretary of Education Dick Riley (2011); South Carolina Governor’s School for the Arts and Humanities Founder Dr. Virginia Uldrick (2012); environmentalist and attorney Tommy Wyche (2013); philanthropists Hayne and Anna Kate Hipp (2014); and David Glenn, CEO and founder of Centennial American Properties (2015).

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