New City of Greenville Downtown Master Plan presented May 29

Downtown Master Plan

The final Downtown Master Plan for the City of Greenville by Urban Design Associates was presented to the public May 29 at a packed-house meeting held at the Chamber of Commerce.

View the entire 112-page presentation here.

The final version, which focuses on five particular areas of recommended improvement, will circulate through City Council, Planning Commission, and the Design Review Board this summer, said Mary Douglas Hirsch, real estate development manager with the city.

In 2018, the City of Greenville hired the international urban design and architecture firm headquartered in Pittsburgh, Pennsylvania, to develop a strategic master plan for downtown Greenville.

In addition to Urban Design Associates, the project team also included Hawkins Partners (landscape architecture/public space design); HR&A Advisors (market analysis); Thomas & Hutton (civil engineering); and Walker Parking (parking strategy).

The objectives of the plan were to attract and retain businesses, residents, and visitors while ensuring the uniqueness and authenticity of downtown; position downtown for the attraction and retention of a workforce for the new economy, and continue the right blend of development and redevelopment.

The planning process took several months and the project team worked with a variety of downtown stakeholders — including property owners, residents, businesses, developers, philanthropies and elected officials — to develop a unified vision and comprehensive implementation strategy.



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