Hundreds attend euphoria’s third “A Southern Remedy”

photos by Heath Clark for euphoria

Third time’s the charm for euphoria’s A Southern Remedy.

“We feel like this was our best A Southern Remedy yet,” says Morgan Allen, executive director of euphoria food, wine, and music festival.

And what exactly made the Feb. 21 ASR event superior to the first two years?

Possibly a location change, some stellar new restaurants involved, a nationally touring musical act turning Jack White and The Black Keys into new-grass, and a capacity crowd.

“We hosted A Southern Remedy at Zen for the first time this year, and we were thrilled with the results,” Allen says. “We had a sold-out crowd, with 352 people in attendance. We received great feedback from guests about the space, the traffic flow, the live music and of course, the food. The menus were absolutely delicious, with everything from brisket tacos, boudin balls and shrimp n grits, to meatballs, ceviche, red cabbage latkes, and donuts. The specialty cocktails were also a hit with guests.”

photos by Heath Clark for euphoria

The inaugural and sophomore ASR events were held at Revel event center on Stone Avenue with the purpose of bringing in the newest or most-anticipated Greenville restaurants to showcase the local culinary scene.

“We started A Southern Remedy three years ago as a way to keep our guests engaged throughout the year,” Allen says. “We wanted to host something during the winter, with a warm and cozy vibe, to get everyone looking forward to our festival weekend in September. We partner with some of the Upstate’s newest and most-anticipated restaurants for this particular event. We love it because it gives euphoria guests a taste of something new, and the restaurants have a chance to really shine in front of a captive audience. It’s a win-win for everyone involved.”

The annual July euphoria event, Tapas & Tinis, which has been held at a variety of locations over the years, was also hosted at Zen in 2018 with local event band Steel Toe Stiletto turning it into a legitimate dance party.

At this year’s ASR, My Girl My Whiskey & Me brought their acoustic alt-rock, new-grass covers to entertain euphoria guests, and they did not disappoint. While there wasn’t nearly as much dancing as at Tapas & Tinis, they had a captivated audience until long after the food was packed away.

This year’s culinary line-up offered a wide variety – maybe even more than in past years due to the number of restaurants that opened in 2018:

  • Bobby’s BBQ (USDA Prime Brisket Tacos, homestyle coleslaw, bbq sauce, avocado drizzle, and corn pudding)
  • Due South Coffee Roasters (Red Cabbage Latkes, Apple Mostarda)
  • el Thrifty (Ceviche Acapulco)
  • Foxcroft Wine Co. (Foxcroft’s Famous Donuts)
  • The Lost Cajun (Shrimp N Grits and Jambalaya)
  • Moe’s Original Bar B Que (Pulled Pork Barbecue Sundae with Candied Baby Back Rib and Boudin Balls)
  • Todaro Pizza (House Meatballs with Marinara & Mozzarella and Special Italian Sausage)

Specialty cocktails from Zen (both available as mocktails) were the Winter Warmer with Larceny Bourbon, tea, maple syrup, orange juice, lemon juice and a hint of cayenne pepper, and the Winter Green Refresher with Tito’s Handmade Vodka, ginger, mint, lemonade, orange juice and lime. Additionally, Due South also served its “Joe Lee Mocktail” of cold brew, ginger beer, and mint.

To sum up: The all-you-can-eat-and-drink tickets at $50 were definitely worth it.

euphoria’s next event is the 2019 ticket launch event, ROAST & TOAST, on Sunday, April 28, from 2-5 p.m., at Larkin’s “L” in partnership with TOWN Magazine. Purchase tickets here.


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