“A tortilla is a blank canvas, and we see pizza in the same category,” says Farmhouse Tacos co-owner Christopher Williamson.
With that explanation, it makes perfect sense the same team from the popular Travelers Rest taco shop plans to open a nostalgic pizza joint – Farmhouse Pizza – in the recently closed Monterrey’s Mexican Restaurant at 1813 Laurens Road. Williamson says closing date on the property is set for Jan. 11.
Planning a third restaurant two years after opening Farmhouse Tacos and one year after their gastropub Hare & Field opened wasn’t really the game plan, Williamson says. But the opportunity to purchase a pre-market property in a prime location where he and his wife, Katie, grew up was too good to pass on.
“Not only is Laurens Road home – it’s going to be the next big thing,” he says.
This restaurant announcement comes on the heels of two pieces of additional Laurens Road news – the Holland Park development that will include Home Team BBQ, Double Stamp Brewery, and additional restaurants; and Rocky’s Hot Chicken Shack from Asheville going near Willy Taco. More development announcements are forthcoming along the Laurens Road corridor as the Swamp Rabbit Trail extension is completed.
“We kind of did it out of a need for the community versus us trying to force another Farmhouse Tacos,” Williamson says, citing a current need along Laurens Road for a dine-in pizza restaurant.
The vibe for Farmhouse Pizza will be a throw back pizza shop with classic arcade games and air hockey and hand-tossed pies baked Neapolitan-style on stones. As with the other two restaurants, everything will be made from scratch and ingredients will be sourced as locally as possible – “farm to pizza,” Williamson says.
The menu is already coming together, with several specialty pies planned, including The Roman (eggs, clams, bacon, white sauce); The Monster (pepperoni with roasted garlic); The Antique (margherita); and The Leary (oyster and crimini mushrooms).
They’ll also have wings – good old fashion kind of wings, Williamson says.
“We just love pizza and wings together,” he says.
Rounding out the menu will be panini style sandwiches, including a chicken Philly, hot Italian, and caprese.
And it wouldn’t be a proper throwback restaurant without ice cream cones.
“When you were a kid, you’d go to the ice cream store,” Williamson says.
And like everything else, the ice cream will be made in house.
In terms of a beverage program, Williamson says classic cocktails, in keeping with the retro feel, will be featured, such as martinis, margaritas, and dark and stormies, along with a good beer and wine list.
Williamson says since the building design is mid-century modern, they’ll play to that for the interior, and while the food quality will be at a high level, the goal is to offer families in the nearby neighborhoods a place to dine and hangout.
“We want to cater to the schools and parks and pools,” he says.
Farmhouse Tacos regularly donates to Travelers Rest High School, and Williamson says they plan to use Farmhouse Pizza in the same way with Laurens Road-area schools.
“We’re excited to be in a new community,” he says.