Greenlink has launched a new electronic ticketing system called TouchPass that allows customers to pay their bus fare using a reloadable smart card or a smartphone app, eliminating the need to have cash, transfer tickets, or a 20-ride punch pass.
Greenlink Public Transportation Director Gary Shepard said having an electronic fare payment system could help attract additional riders. “Millennials and Generation Z are more likely to use their smartphone for transactions and are quick to adopt new technology,” he said. “While Greenlink will continue to accept cash and coins on our buses, providing more options could help attract new transit riders.”
Shepard said the TouchPass system could allow for future fare products such as 30-day passes. An additional benefit is that customers who lose their TouchPass card can freeze their account and transfer their balance to a new card. They can also use an auto-load feature to replenish their account when it drops below a certain balance.
The TouchPass app is available in the iOS or Android app store. Reloadable smart cards are available at the dispatch booth inside the Greenlink Transit Center at 100 W. McBee Ave. Money can be loaded onto accounts by visiting www.TouchPass.com and paying with a credit or debit card, or by visiting the dispatch booth and purchasing fares using cash or credit or debit cards.