euphoria 2018: Notable events for the 13th annual food, wine, and music festival

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Photo by Heath Clark

Since its founding in 2006, euphoria Food, Wine, and Music has drawn national and international culinary talent to Greenville.

This year’s festival, which is presented by Lexus, continues that tradition Sept. 20-23 with an even greater variety of events. In few other locations could you, in about a 72-hour span and in the same 20-mile radius:

  • Enjoy a lavish Creole jazz-inspired dinner executed by Commander’s Palace chef Tory McPhail from New Orleans.
  • Take a bike ride with professional cyclist George Hincapie.
  • Dine under the culinary expertise of Michelin-starred chef Teague Moriarty of Sons & Daughters in San Francisco, and Southern icon and James Beard Award winner Sean Brock.
  • Learn what wines pair best with Cheetos.
  • Witness four Michelin-starred chefs — Vivien Durand of Restaurant le Prince Noir, Bordeaux, France; John Shields and his wife and pastry chef Karen, of Smyth, Chicago; and Brandon Jew of Mister Jiu’s, San Francisco — create a dinner to remember in the same kitchen.
  • Indulge in the best Southern barbecue in the country.

Suffice it to say, euphoria, founded by platinum-selling singer-songwriter Edwin McCain and restaurateur Carl Sobocinski, is a one-of-a-kind weekend, kept deliberately intimate and small to provide the best guest experience possible.

Over the years, the festival has attracted the likes of chefs Thomas Keller, Grant Achatz, Curtis Duffy, and Dominique Crenn, allowing festival-goers a rare occasion to interact with these Michelin-starred chefs outside of their normal environment and in a locale more accessible to the average diner.

It’s also given local and regional chefs a chance to shine and gain more notoriety in front of thousands of food-loving visitors, promoting food tourism in Greenville and throughout the Southeast.

But it’s not all about the food and wine: One of the founding objectives was to give back to the community. Therefore, proceeds from euphoria also go to Local Boys Do Good, a 501(c)(3) organization created to benefit local nonprofits. Since 2006, euphoria (and LBDG) has distributed more than $315,000 in cash and in-kind donations to charitable organizations.

While many events have sold out, several of them — some highlighted below— have remaining tickets.


‘All That Jazz: An Evening at Restaurant 17’ will feature Creole cuisine from New Orleans

Chef Tory McPhail of Commander’s Palace in New Orleans will partner with his former colleague, chef Nick Graves, now of Restaurant 17, to offer diners the Creole cuisine for which the iconic Louisiana restaurant is known along with Graves’ Carolina Foothills-inspired fare.

Sommelier Laurie Foster brings the science of wine to euphoria 

Food and wine pairing can seem like an ancient art form that requires years of practice to master. But it’s also part science, according to Maryland-based wine expert Laurie Forster.

‘Ode to Charleston: A Culinary Collaboration at Greenbrier Farms’ showcases Charleston’s impact on Greenville culinary scene 

Featuring five chefs who have all made their names in Charleston, including three who are now cooking in Greenville, this nod to Charleston has as much to do with honoring the Southern culinary hub’s collaborative environment among chefs as it does the bacon- and seafood-focused cuisine.

euphoria’s ‘Magic of Mollusks’ classroom will give guests insight to where their oysters come from 

One of euphoria’s classroom experiences will focus on a crowd favorite: oysters. Magic of Mollusks will be guided by White Stone Oyster Co., the official oyster provider of this year’s festival.

‘An Upstate Pairing: A Unique Dining Experience at Stella’s’ features modern Italian

Three accomplished chefs, including one with a Michelin star, will combine their three distinct culinary approaches during euphoria for a modern Italian dinner Saturday night at Stella’s Southern Brasserie.

euphoria ‘Power Picnic’ allows festivalgoers to enjoy healthy indulgences 

euphoria is all about indulgence, but in reality, balance is everything. Guests of euphoria Power Picnic will enjoy a little of both, with healthy eats and a workout to balance out the amazing bites throughout the weekend.

Reverie Lane closes out euphoria with rootsy, acoustic country 

The attention-grabbing hook here is that Tucker is the daughter of Tanya Tucker, a late ’70s-early ’80s pop-country superstar who sold millions of albums with songs such as “Delta Dawn” and “Would You Lay With Me (In a Field of Stone).”

Greenville County School student finalists announced for euphoria’s Healthy Lunchtime Throwdown

The four Greenville County School student finalists who will cook alongside Michelin-starred chefs during euphoria’s fourth annual Healthy Lunchtime Throwdown have been announced.

Two singer-songwriters with Greenville ties take different paths to music careers

Singer-songwriters Alaina Beach and Michelle Leblanc both have Greenville ties and live in Nashville, Tennessee. But each took a different path to her music career.

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