euphoria announces Lexus of Greenville as new title sponsor


euphoria, the Upstate’s premier food, wine, and music festival, has announced Lexus of Greenville as the title sponsor for 2018. This is an expansion of the organization’s partnership with Lexus, as they have been the official vehicle of the festival since 2015.

“We are truly honored to have the international brand of Lexus as presenting sponsor of euphoria Greenville,” said Jack Bacot, vice chair of the euphoria board of directors. “Their trust in euphoria and the Greenville market is a compliment to the people who founded and built this event into one of the leading food, wine, and music festivals in the Southeast. This is truly a partnership of good taste.”

Now in its 13th year, euphoria presented by Lexus will take place Sept. 20-23. The weekend will consist of more than 25 unique events including live musical performances, cooking demonstrations, wine seminars, multicourse dinners, and curated tasting events. The festival hosts regional and nationally acclaimed chefs, beverage professionals, and musicians at various venues across the Upstate.

“euphoria seeks to present a first-class event which raises funds for charities, while also enhancing the reputation of Greenville as a premier culinary and tourism destination,” said Morgan Allen, euphoria’s event director of food & beverage. “Having the support of such a prestigious brand, such as Lexus, reinforces our ability to be known as a destination event that attracts guests from around the country. This partnership also enhances the high caliber of our events and will help to build multiple facets of our festival as we look to cultivate our national reputation.”

Tickets for euphoria presented by Lexus go on sale April 22 at



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