Learning to Let Go

Releasing your home to a stager prior to listing has its benefits

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Time to put your house on the market? We’ve all seen the HGTV shows where professionals take a space and make it shine. But a home stager is about more than beauty: These professionals can increase the bottom line on your home sale by as much as 10 percent.

Q: What exactly does a home stager do?

A: A home stager will help the seller see their home as a competitive product and will maximize the value. We make it look more desirable through de-cluttering, editing and placement of furniture, finish selections, and optimizing the flow of the floor plan.

Q: What are the benefits of hiring a home stager versus just trying to do this myself?

A: Professional home stagers have no attachments and their recommendations are made with one goal in mind: to help the owner sell his or her home in the shortest time for the best price.

Q: Aren’t staging and interior decorating the same thing?

A: Actually, no. They have opposing objectives. Staging is depersonalizing to appeal to a wide array of buyer’s tastes, whereas interior decorating is focused on personalization specific to the homeowner’s taste.

Q: What is the average price range for a home stager?

A: Consultation ranges from $150 to $250, which is a detailed room-by-room checklist to put the home in the most sellable position. A vacant home staging, where the stager brings in furniture and décor to totally transform your listing, runs around one to two percent of the listing price, with three-month packages starting at $1,800.

Home staging tips from Kim Dunn

  • Curb appeal is key. Landscape the front yard and take out overgrown shrubs and trees. The front door should have fresh paint and new hardware. Drive by your house to see how it measures up. Often buyers make decisions before they get out of the car.
  • Move-in ready is in demand. Buyers often will not have the ability to see beyond specific finishes. Painting has the highest return on investment when the seller sticks with a neutral color palette.
  • Let it go. Don’t resist eliminating items the stager wants to banish in order to sell. Release the personal “emotional energy” attached to objects.

Our expert:

Kim Dunn, the owner of Staged 4 You, who has been staging homes for over 10 years. Find her at Staged4YouByKim.com, or by calling (864) 386-9176.

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