Entercom Upstate will host its ninth annual Radiothon to benefit Greenville Health System’s Children’s Hospital in Greenville from 6 a.m. to 6 p.m. on Thursday and Friday.
The fundraiser will be launched in the lobby of Greenville Memorial Hospital. It will feature live broadcasts and on-air personalities speaking with members of the community about their experiences with the Children’s Hospital.
All seven of Entercom Upstate’s station’s — WFBC-FM B93.7, WFBCHD2 96.3 The Block, WTPT-FM 93.3 The Planet, WROQ-FM Classic Rock 101.1, WYRD-FM 106.3 WORD, WYRD-AM ESPN Upstate and WSPA-FM Magic 98.9 — will broadcast the fundraiser.
The Radiothon has generated more than $2.3 million to date, according to Entercom Upstate.
Proceeds have helped nearly 400,000 children with illnesses, including cystic fibrosis, autism, diabetes, brain injuries, pediatric cancer and other conditions.
“Entercom Upstate has a longstanding history of supporting and giving back to the communities we serve,” said Steve Sinicropi, vice president and market manager of Entercom Upstate. “The Radiothon, now in its ninth year, is just one example of how we work together with our sponsors and our listeners to do something impactful for our community.”
The Children’s Hospital recently dedicated a family room on its fifth floor in honor of Entercom Upstate to recognize the company’s positive impact on the hospital.
“It is difficult to measure the impact that Entercom Upstate and its family of loyal listeners have on the children and families that the GHS Children’s Hospital serves,” said Burgess Scott, Children’s Miracle Network Hospitals manager for GHS Children’s Hospital. “Entercom Upstate has been our committed partner for nine years, and we are lucky to receive such overwhelming support from their listeners.”
Entercom Upstate is part of Entercom Communications Corp., which said it is the fourth-largest radio broadcasting company in the U.S., reaching 40 million listeners in 27 markets through 124 stations.
“Each year I am amazed at the overwhelming generosity of the people of the Upstate who have made our Radiothon such a success,” said Bob McLain, host of The Bob McLain Show on 106.3 WORD. “Even in the midst of the crash in 2008, people still opened their hearts and their wallets to help us. They may not understand this, but much of the money we raise goes to things that for whatever reason are not regular budget items … Americans are the most generous people on Earth, and the people of the Upstate are the most generous Americans.”
For more information, visit entercomupstate.com.