The power of visual storytelling

Behind the lens

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Strong visuals have the power of not just complementing content, but elevating it as well. A powerful, eye-catching image allows a reader to not just gain deeper insight into a story but also to more fully connect with it. As we strive to become the premier news publication in the Upstate by expanding our written content, we also want to take measures to advance our visual storytelling. And that requires an investment in and commitment to additional resources.

In fall 2015, Will Crooks joined us as a freelance photographer, with his work mainly appearing in Upstate Business Journal. Now, I am pleased to introduce Will as our full-time visual director, a position in which he will continue to be a valuable asset to both Upstate Business Journal and Greenville Journal. He will serve as our primary photographer, particularly on our in-depth cover stories, as well as support us in further enhancing and developing a clear direction for our visual content, both in print and digital.

Below is some of Will’s work that you have likely seen in previous editions of our publications. We look forward to showcasing Will’s talent as we continue to deliver stories about what our community is doing and where we’re going.

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