Front Row: Greenville Design Review Board Urban Panel, June meeting


In this month’s meeting of the city of Greenville’s Design Review Board Urban Panel, one item was on the formal agenda with four additional projects discussed during the informal portion of the meeting.


Keys Village


I wrote about this new project a couple of weeks ago (“Keys Village planned for North of Broad District,” May 20), so I won’t rehash all of the details. This particular application is for a certificate of appropriateness to renovate the existing buildings at 307 E. McBee Ave.

Kevin Hyslop, the architect with McMillian Pazdan Smith who filed the application, said he is “very excited about the project and the idea of this becoming a mode of activity and destination off of Main Street.” It has a funky and attractive element and a great reuse of materials, he said.

The DRB was generally in favor of the project but had some questions about the proposed pea gravel in the parking/outdoor area. Hyslop said it is a good way to repel oil stains and is an impervious material. Board members Todd Malo and Danielle Fontaine were both concerned about ruts from food trucks. Fontaine also said that it would be hard for ladies with sandals to walk on and for strollers. City staff said pea gravel isn’t considered impervious in its design standards.

Board member Carmella Cioffi called the project a “great concept for this location” and said she’s always admired the building and is happy to see something happen with it.

The board approved unanimously but with the stipulation that if the stage area design changes or goes away from shipping containers, they want to see it again.


Strip center on Church Street 


As I mentioned, the informal review portion of the meeting was the meat and potatoes this month. A final development plan for the strip center on Church Street across from South Ridge was presented. Plans call for the brick to be painted, canopies to be replaced and additional landscaping to be done. The presenter called it an “eyesore building in a good location” and says there is a good tenant lineup with more of a maintenance-free building.

The board suggested using a color other than white on the brick, as it might get dirty too quickly, but otherwise liked the changes. Their comments will go to the Planning Commission for the official hearing on the project.


Townes at Market Point 


This proposal is for 66 new townhomes on Market Point Drive, near Whole Foods off Woodruff Road. Ryan Homes would be the builder of the development, which would be similar to another proposed project on Wade Hampton Boulevard and an existing project at Verdae. The townhomes would have three or four bedrooms each. There would be 16 buildings total, each three stories tall. The project would be targeted to young professionals, move-down buyers and singles.

Board member Cioffi suggested the design be tweaked so it has more roof variation, saying it looks like one giant roof mass right now. Fontaine said she would like to see green space and a park area for kids to play and where people in the community can gather. City staff said there is an open space requirement that needs to be looked at. Again, comments will be forwarded to the Planning Commission.


Apartment complex on Century Drive


This proposal was for a new apartment complex near Keith Drive. It would be six buildings with three to four stories. The DRB says design materials need to be simplified with more masonry. There also needs to be more roof variation and green space added. The applicant wasn’t present, but city staff said comments would be passed along.


Greenville Drive/Fluor Field


Craig Brown with the Greenville Drive and Fluor Field presented plans for modifications to the existing stadium site. Brown said it was time to take a look at the past 10 successful years and “ensure the future of baseball in Greenville.” He said it’s important that Fluor Field is a vibrant part of the community with a stadium that’s modern with the latest technology.

The original project design team is involved in the proposed changes, which include a major renovation to the entry plaza, creating a pocket park for the city, new seating, new rooftop signage on the adjacent office building, bleacher seating upgrades, a new club at suite level, changing office space to season ticket-holders space and a new marquee sign.

There will be an opportunity for new public art, and additional ticket windows will be added as well as an outside elevator tower to office building. The biggest addition will be club space at third base, which will have interior and exterior seating. Changes are expected to be in place for the 2017 season. The DRB said it looked like a great concept.

Usually, the DRB takes a break in July, but city staff said that it looks like a special July meeting will be called with applications already in the pipeline.


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