Cheryl Taylor likes to say that when she married her husband, George Cowart, she married into the trophy business. The couple ran Cowart Awards together for more than 30 years until George passed away in 2005. Today Cheryl continues his legacy with the help of her son George Jr., daughter Erin, and brother Raji.
George and his brother, Tom, started the business as Cowart Engravers in 1965, operating out of the family garage in West Greenville. A few years later they added trophies to the mix, relocated to Laurens Road, and changed the name to Cowart Awards. The awards business has continued to evolve over the last half century, but George’s commitment to quality and customer service built the foundation for success the company still enjoys today.
Cheryl says Cowart Awards also owes a great deal of its success to the support of the Greenville business community and the tremendous growth of manufacturing and other industries to which they provide awards and recognition products.
“It is a privilege to be a small business in Greenville, serving the upstate with awards and recognition. I have lived here all my life and watching Greenville grow has been rewarding,” Cheryl says. “Everywhere I go, I hear people talking about visiting Greenville and how beautiful our city is. I am so thankful I get to live and work here every day!”
The nature of the awards business has changed greatly over the decades. Now, instead of local bowling leagues looking for trophies and engraving in a backyard garage, businesses of all sizes are shopping a virtual showroom via
Google for unique awards that are then shipped worldwide.
Products have changed as well, and the Cowart staff prides itself on staying on top of advancing technology and changing trends to offer their customers the very latest in awards and recognition. Bowling trophies are few and far between these days; instead the company focuses more on etching acrylic, glass and crystal, as well as digital printing. Cowart also offers more than awards – they can personalize a collar for your pooch, print a puzzle from a favorite photo, frame your meaningful memorabilia, or customize a standout Yeti tumbler all your own.
912 Laurens Road, Greenville 864.271.9131 | awardsthatwork.com