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Soft-serve ice cream and Blizzard lovers can rejoice. International Dairy Queen (IDQ) is planning an expansion of the DQ Grill & Chill model in the Greenville and Spartanburg area starting in 2016.
The 75-year-old brand, which is owned by Berkshire Hathaway, is looking to expand its quick-service restaurant (QSR) concept across the U.S. and has specifically targeted the state of South Carolina and the Greenville-Spartanburg area.
Jim Kerr, vice president of franchise development for IDQ, says the company is currently recruiting franchisees who want to open multiple units, and the company has a target for Greenville-Spartanburg for “15-20 new stores,” he said. IDQ hopes to open about 75 DQ Grill & Chills across the state in the next few years.
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“We have markets available for strong multi-unit operators with QSR experience or strong business-minded people,” said Kerr. “It’s a strong corridor [between Charlotte and Atlanta] that’s growing substantially.”
The Grill and Chill restaurants, which were launched in 2002, offer menu and beverage items with solid consumer appeal, which enables the brand to compete with any other QSR out there, said Kerr. “Then you add in the frozen treats.”
Last year IDQ open approximately 84 new locations across the U.S., and Kerr said he is confident the company will open that many or more in 2016. Each new location is expected to bring 50-100 jobs.
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