This February, The Hospitality Sales & Marketing Association International (HSMAI) will honor VisitGreenvilleSC with 11 Adrian awards at the 59th annual HSMAI Adrian Awards Gala in New York City. VisitGreenvilleSC is the tourism and economic development organization behind the Yeah, THAT Greenville campaign.
This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by executives from all sectors of the industry.
VisitGreenvilleSC is being recognized with Gold Awards for its Best Town Ever commercial, radio advertisements, People Are Talking About Us commercial, Main Streets commercial, Valentine’s Day chocolate mailer, Euphoria invitation, THAT party and the Yeah That Greenville consumer leisure campaign.
The tourism agency will also receive Silver Awards for the Where is THAT ad campaign and the religious group sales campaign. A Bronze Award is awarded for the Now We’re Blushing commercial.
VisitGreenvilleSC reports that media coverage in the last three months of 2015 garnered $1.2 million in media value.